Alphabet Inc. (GOOG) Business Breakdown and KPIs

Segments

Revenue

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CAGRVariation 10 years

Google Subscriptions, Platforms, and Devices Revenue

- 0.33 %

- 3.27 %

Hedging Gains

+ 1.69 %

+ 18.29 %

Other Bets Revenue

- 0.87 %

- 8.4 %

Google Search and Other Revenue

- 2.3 %

- 20.73 %

Google Properties Revenue

- 2.11 %

- 19.19 %

YouTube Ads Revenue

- 1.4 %

- 13.12 %

Others

- 2.27 %

- 20.49 %

Revenue by Geography

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CAGRVariation 10 years

United States Revenue

+ 2.43 %

+ 27.14 %

Hedging Gains

+ 1.69 %

+ 18.29 %

Other Americas Revenue

- 1.57 %

- 14.67 %

EMEA Revenue

+ 0.38 %

+ 3.87 %

APAC Revenue

+ 0.04 %

+ 0.4 %

EBIT

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CAGRVariation 10 years

Google Cloud Operating Income

+ 3.41 %

+ 39.8 %

Google Services Operating Income

- 0.72 %

- 6.98 %

Other Bets Operating Income

+ 0.22 %

+ 2.19 %

Corporate Operating Income

+ 1.17 %

+ 12.36 %

Google Operating Income

+ 0.19 %

+ 1.94 %

KPIs

Traffic Acquisition Costs

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CAGRVariation 10 years

Traffic Acquisition Costs

+ 1.91 %

+ 20.87 %

Paid Clicks Change

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CAGRVariation 10 years

Paid Clicks Change

+ 1.12 %

+ 11.78 %

Cost-per-Click Change

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CAGRVariation 10 years

Cost-per-Click Change

+ 0.67 %

+ 6.89 %

Impressions Change

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CAGRVariation 10 years

Impressions Change

+ 0.79 %

+ 8.16 %

Cost-per-Impression Change

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CAGRVariation 10 years

Cost-per-Impression Change

+ 1.06 %

+ 11.09 %

Revenue Backlog

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CAGRVariation 10 years

Revenue Backlog

- 1.04 %

- 9.96 %

Alphabet Inc.

GOOG - US02079K1079

$ 335,00

Alphabet Inc.

GOOG - US02079K1079

$ 335,00

Customization

Sections

Segments

Revenue

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Revenue by Geography

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EBIT

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KPIs

Traffic Acquisition Costs

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Paid Clicks Change

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Cost-per-Click Change

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Impressions Change

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Cost-per-Impression Change

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Revenue Backlog

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Alphabet Inc.

GOOG - US02079K1079

$ 335,00

Image Modal

Alphabet Inc.

GOOG - US02079K1079

$ 335,00

Customization

Sections

Segments

Revenue

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Revenue by Geography

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EBIT

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KPIs

Traffic Acquisition Costs

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Paid Clicks Change

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Cost-per-Click Change

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Impressions Change

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Cost-per-Impression Change

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Revenue Backlog

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